213: Wie kann man als Second Mover einen Markt gewinnen?
Shownotes
In this episode, Dr. Kilian Schmidt shares with Jannis Bandorski how Kertos is approaching the data privacy space with a platform-based solution, the opportunities that come from regulatory changes, and the strategic decisions they've made to fuel growth. We also dive into the pros and cons of being a second mover versus a first mover, Kertos' pricing strategies, and the target customers they’re focusing on. Plus, Kilian gives us a glimpse into what the future holds for Kertos.
Chapter Breakdown:
- The founding story of Kertos
- Platform-based approach to data privacy
- Opportunities through regulatory changes
- Second Mover vs. First Mover: Pros and Cons
- Kertos' pricing strategies and target customers
- Future outlook and growth strategy
Our Guest: Dr. Kilian Schmidt https://www.linkedin.com/in/dr-kilian-schmidt/
Our Host: Jannis Bandorski https://www.linkedin.com/in/jannisbandorski/
Restaurant Tip:
Beuster Bar in Berlin https://beusterbar.com/
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