🇬🇧 180: Adding 20 Mio. ARR in 3 years - The GTM Motion of Yousign

Shownotes

Gaining traction in a competitive market such as e-signature with players like Docusign seems to be quite a challenge. However, Alban Sayag, his team and Yousign have managed to add more than 20 million in ARR in the last 3 years. In conversation with Julius Göllner, he gives valuable insights into Yousign's current go-to-market motion. In detail you will learn about:

• Yousign’s positioning and main differences compared e.g. to Docusign
• Joining as a CEO - Alban’s motivation to join in a management role as a serial entrepreneur
• Yousign’s Runrate Concept - the natural amount of Net New ARR every month
• Leading indicators to understand decelerating growth
• The importance of segment analysis to understand your right ICP and motion efficiency
• Changing the GoToMarket - From Sales Led to an Indirect Motion
• Growing by Cocreation of new revenue streams and business models for partners
• How to structure pricing for an indirect motion
• Necessary product adaptations to get partner ready
• What's behind the “classical S-curve” of growth
• Geographic expansion - how to choose the right next market
• Where to eat great in Paris

Our Guest: Alban Sayag https://www.linkedin.com/in/albansayag/

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Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/

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Unser Werbepartner: Vanta

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Restaurant Tipp: Holybelly - Paris https://www.holybellycafe.com/