🇬🇧 180: Adding 20 Mio. ARR in 3 years - The GTM Motion of Yousign
Shownotes
Gaining traction in a competitive market such as e-signature with players like Docusign seems to be quite a challenge. However, Alban Sayag, his team and Yousign have managed to add more than 20 million in ARR in the last 3 years. In conversation with Julius Göllner, he gives valuable insights into Yousign's current go-to-market motion. In detail you will learn about:
- Yousign’s positioning and main differences compared e.g. to Docusign
- Joining as a CEO - Alban’s motivation to join in a management role as a serial entrepreneur
- Yousign’s Runrate Concept - the natural amount of Net New ARR every month
- Leading indicators to understand decelerating growth
- The importance of segment analysis to understand your right ICP and motion efficiency
- Changing the GoToMarket - From Sales Led to an Indirect Motion
- Growing by Cocreation of new revenue streams and business models for partners
- How to structure pricing for an indirect motion
- Necessary product adaptations to get partner ready
- What's behind the “classical S-curve” of growth
- Geographic expansion - how to choose the right next market
- Where to eat great in Paris
Our Guest: Alban Sayag https://www.linkedin.com/in/albansayag/
Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/
Unser Werbepartner: Vanta
Restaurant Tipp: Holybelly - Paris https://www.holybellycafe.com/
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