🇬🇧173: Demo Automation - where product and sales meet! (Pawel Jaszczurowski CEO Demoboost)


Pawel, Anna and Kamil founded Demoboost out of Salesforce. They wanted to make the Demo process easier and more intuitive. Now they have been recognized as the easiest to use Demo Automation Software by G2 in 2023 and Pawel shares his insights in demos in general, the current competitive landscape and key milestones in building Demoboost.


  • Learnings from the early days - why Pawel founded his first company "our office" and also, why he is not there anymore
  • How working at Salesforce leads to founding his second company
  • Insights on demos - what to do and what not to do
  • The market for demo automation - whats the sweet spot
  • Competitive landscape clustered in 3 different categories:
  1. video solutions (e.g. consensus - https://goconsensus.com/)
  2. static content solutions (e.g. arcade https://www.arcade.software/)
  3. interactive demos (e.g. demoboost https://demoboost.com/)
  • How to use G2 to build trust and create incoming leads
  • Current status of demoboost, #employees, #customer
  • Revenue expansion strategy
  • Change in the markte - pre-sales and sales engineers. Pre sales collective and SE rockstars (https://serockstars.com/) as examples of a fast growing segment
  • demoboost current hurdles - ressource allocation, market education
  • Current funding state and runway, grants, revenue based finance

Our current ad partner: VANTA https://www.vanta.com/arrtist

ARRtist Circus www.arrtist-circus.com

Podcast guest: Pawel Jaszczurowski https://www.linkedin.com/in/paweljaszczurowski/

Podcast Host: Matthias Ernst https://www.linkedin.com/in/mr-matthias-ernst/

Restaurant Tipp: Peaches Gastro Girl Vegan Restaurant Warsaw https://www.instagram.com/peaches_gastrogirls/?hl=en

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