🇬🇧170: Asking Kyle Poyar - Is PLG dead in 2024?

Shownotes

Product-Led-Growth is still a quite young topic but was surely one of the most hyped and discussed terms over the last years. Kyle Poyar together with Julius dives deep into understanding what's really behind, how PLG have been evolving and how PLG models need to be adapted in 2024 to face the current market conditions and turbulences. Tune in to understand in detail, e.g.:

• What do people think PLG is and what it really means?
• Examples of latest successful PLG models
• How did PLG evolve over the last years?
• Why PLG mainly is working at horizontal SaaS plays
• Do PLG motions can also conquer vertical operating models
• Recent Cuts in software spend and why PLG models where heavily affected
• From PLG to PLS - what needs to happen in 2024
• How to organise a sales motion on top of PLG in enterprise.
• Why PLG will become a product requirement for almost every company, facing customer needs how to consume software
• Where Kyle´s passion for PLG is coming from

Our Guest: Kyle Poyar https://www.linkedin.com/in/kyle-poyar/

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Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/

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Restaurant Tip: Clear Flour Bread and Bakery https://www.clearflourbread.com/

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Related AOA Episodes:

122:Product Led Sales - Die GoToMarket Motion von Weflow https://arrtist.podigee.io/122-product-led-sales

041:Product Led Growth (PLG) Deep Dive und die besten Conversion Funnels mit Michael Bogner & JG https://arrtist.podigee.io/41-product-led-growth-plg-deep-dive-und-die-besten-conversion-funnels-mit-michael-bogner

018: Product Led Growth mit Malte Scholz, dem Co-Founder von Airfocus & JG https://arrtist.podigee.io/18-product-led-growth-mit-malte-scholz